We’ve been best friends for over a decade, and have both become super passionate about rescue animals in the last few years. After we each adopted dogs from the shelter, we noticed the negative stigma that follows rescued animals. Many people see them as less desirable, harder to train, or even not as cute as a dog you can buy, so that’s where our idea started. If we can create items that are fun and trendy and use that as a tool to promote adopting, it’s a different way to change people’s perspective. Our hope is to continue to grow, and our dream is for our online store to fund a fully functioning dog rescue one day. We want to reinvent the adoption process for people as well as start a movement to make rescuing the new trend!